Cooking That Cares: A New Look, the Same Parsley Box
As we move into the new year and throughout the year ahead, you may begin to notice a refreshed look across parts of Parsley Box, including our packaging, logo, communications, website, and catalogue.
This is a gentle, gradual update. Nothing sudden, and nothing that changes what matters most. Think of it as a careful refresh: warmer, clearer, and more modern, while keeping the comfort, ease, and reliability you know and trust. Much like a fresh coat of paint on a well-loved home, everything familiar is still inside.
Why We’re Refreshing Our Look
Parsley Box has always been about making everyday mealtimes simpler and more comforting. As our range continues to grow, this refresh helps bring more clarity and consistency to how we present our range of meals and dishes, making it easier to find what you’re looking for and enjoy the experience from order to plate.
You’ll start to see updated packaging appearing gradually in your deliveries. While the design may look a little different, the food inside hasn’t changed. Our recipes, ingredients, and cooking methods remain just as you know them.
Some meals will also feature short “meal memories” on pack, small moments that reflect the comfort, familiarity, and connection that food can bring to everyday life. We hope you enjoy reading them.
What’s Staying the Same
While our look is evolving, everything you enjoy about Parsley Box remains unchanged. Only the packaging is changing, what’s inside has not.
- Our existing meals and dishes are prepared in exactly the same way, using the same trusted recipes
- Meals are still made with 100% British chicken, beef, and pork
- Nothing about the ingredients, cooking methods, or quality has changed
- Mealtimes are still designed to be simple, comforting, and enjoyable
In short, it’s the same Parsley Box you trust, now presented with a little more warmth and clarity.
“Cooking That Cares”
At Parsley Box, cooking has always been about more than food alone. It’s about care, thoughtfulness, and the moments that matter around mealtimes.
“Cooking That Cares” reflects the way we approach everything we do: from the recipes we prepare, to the meals we deliver, to the experience we create for you at home. Our dishes are there for everyday moments, shared meals, and those times when comfort and ease matter most.
It’s about reassurance, familiarity, and knowing that a good meal is ready whenever you need it.
A Fresh Look That Still Feels Like Home
Over the coming months, you’ll see our refreshed look appear gradually across our packaging, catalogue, communications and website. Nothing changes all at once, and nothing changes the food you enjoy.
It’s the same Parsley Box you know and trust, now a little brighter and easier to navigate, designed to support comforting, dependable mealtimes today and into the future. From the care we take with our meals to the way we present them, everything continues to reflect what Parsley Box has always stood for: Cooking That Cares.